Newark, Delaware

About Pniel Analytics

Pniel Analytics is a small BI and analytics firm in Newark, Delaware, about 20 minutes from Wilmington. We build Tableau and Power BI dashboards for companies and government agencies that are tired of pulling reports together by hand.

Who we are

Most teams come to us with the same problem. Their reports take days to put together, and by the time they’re done, nobody fully trusts the numbers.

We fix that by cleaning up the data first, then building live Tableau and Power BI dashboards on top of it. When the work is done, we hand everything over and train your team, so you can run it without us.

We stay small on purpose. You work directly with the person building your dashboards, from the first call to the handoff, with no account managers in between.

What we do

Who we serve

We work with private-sector teams in healthcare, finance, retail, and nonprofits, as well as government agencies. As a registered small business, we support public-sector procurement alongside our commercial work.

How we work

1

Discover

We start with the decisions you need to make, then work back to the KPIs, stakeholders, and source systems behind them.

2

Build

We design the data flows and the dashboards together, checking in at every milestone so nothing comes as a surprise.

3

Enable

We launch, train your team, and document everything, so you can run it and extend it without us.

Why Pniel, not a freelancer or a big firm?

We start with your data, not your UI

Most dashboard designers focus on how it looks. We focus on how fast it runs, find the bottleneck, and fix it at the source.

You save months, and often tens of thousands.

Big firms move slowly

A 16-week discovery phase, junior analysts doing the work, and project managers relaying your words back to you.

We deliver in 4 to 6 weeks, and you work directly with the person who builds it.

You get direct access

No sales engineer. No account manager. The person writing your SQL is the person you hired, and the same person stays with you the whole way.

Credentials

  • SAM-registered small business, eligible for federal, state, and local contracting
  • UEI DKYJUZJSSFZ4  ·  CAGE 23ZH5  ·  DUNS 149969890

NAICS codes

541511541512541519518210541611611420

NAICS codes reflect our service lines; agencies should confirm against our live SAM.gov entity record. See our government capabilities for full details.

Leadership

Frederick Soh

Founder & Principal Consultant

Frederick leads every engagement at Pniel Analytics, from first discovery call to final handoff. A Tableau Featured Author (2024), Tableau Certified Data Analyst, and Power BI Data Analyst Associate (PL-300), he builds the dashboards and writes the SQL himself.

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