Frederick Soh founded Pniel Analytics to give growing organizations the kind of BI work large firms deliver, without the overhead. He leads every engagement’s data modeling, metric definitions, and dashboard design, with a focus on Tableau, Power BI, and the SQL underneath them.
He has 10 years of experience in business intelligence and analytics, is a Tableau Featured Author (2024), a Tableau Certified Data Analyst, and a Power BI Data Analyst Associate (PL-300).
His work centers on one goal: turning scattered data into dashboards executives trust. That means one reliable, real-time view of performance instead of a stack of conflicting reports.
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